Evolution of Data Center Design: Modular Construction, Sustainable Architecture and Eclectic Form

As the AI fervor continues to reshape how people see the world, 2025 looms as yet another year in the march toward technological advancement. While some worry about the dominance of technology in society, architects are shifting their attention to the foundations of a digital future: data centers. The design of data centers challenges designers to reconcile the demands of technological functionality with the principles of architectural excellence. As the dependence on cloud computing, IoT ecosystems, and big data analytics deepens, data center architecture demands more attention. As data consumption skyrockets, data center consumption rates match the demand. These structures were once relegated to nondescript industrial zones, but are now becoming integral components of urban and suburban environments. While some community members are upset about the encroachment of data centers in their localities, others see them as indicators of economic development.

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Reframing Data Center Construction

Modular design and construction have proven beneficial for data center architecture, aligning with the needs of rapidly evolving technology. The use of prefabricated components has transformed how data center projects are executed - modular construction accelerates the development process, as components manufactured off-site can be assembled on-site with remarkable speed. 


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This reduction in construction time facilitates quicker deployment of essential digital infrastructure, enabling businesses to respond quickly to market demands. The cost-effectiveness of modular design is equally compelling. Standardization of components leads to economies of scale, reducing overall project costs. Moreover, the precision of factory-built modules minimizes on-site errors and waste.

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Microsoft building data centers with cross-laminated timber. Image Courtesy of Microsoft

Microsoft's innovative approach to data center construction in Virginia marks a shift in the industry's efforts to reduce carbon emissions. The company is leading the way by incorporating mass timber into U.S. data centers, aiming to significantly lower the embodied carbon footprint of these facilities. The use of cross-laminated timber (CLT) not only reduces reliance on traditional materials like steel and concrete but sets a new standard for the tech industry and its commitment to sustainability.

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Google's Data Centers. Image Courtesy of Google

As urban planners address the challenge of finite space in growing cities, the scalability of modular data centers offers a solution to unpredictable digital demands. Forward-thinking businesses and municipalities are embracing the "pay-as-you-grow" model that these systems enable. What is evident is that the modular approach, while enabling technological flexibility, is also a part of reimagining urban development in the digital age. As cities become increasingly reliant on data, the ability to expand digital infrastructure in lockstep with demand becomes necessary for sustainable urban growth.

Location and Influence of Data Centers

As the industry champions the integration of modular data centers into smart city frameworks, it also holds caution against the potential for technological overreach in urban spaces. Distributed data centers and computing networks can support a decentralized workforce, as hybrid work sustains. The strategic placement of these centers improves digital services, reimagining urban functionality and resilience, and reshapes the fabric of urban infrastructure.

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Datacenter AM4 / Benthem Crouwel Architects. Image © Jannes Linders

The integration of data centers into diverse urban fabrics requires a nuanced approach to design. Architects must consider the technical elements of these facilities along with their impact on local neighborhoods, the planet, and businesses. This shift has led to designs that either camouflage data centers within existing architectural vernaculars or transform them into landmarks that celebrate their significance.

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Datacenter AM4 / Benthem Crouwel Architects. Image © Jannes Linders
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Qianhai Telecommunication Centre / Schneider+Schumacher. Image © Schneider+Schumacher

Architects are now approaching data center design with a new perspective, considering these buildings as a unique architectural typology that can contribute positively to urban and natural landscapes. For instance, Benthem Crouwel Architects' AM3 and AM4 buildings in Amsterdam replaced conventional security fencing with a moat, creating a more welcoming presence. The Gak Chuncheon data center in South Korea, designed by Kengo Kuma and DMP, utilizes natural cooling from nearby Mount Gubong, seamlessly blending the facility with its natural surroundings.

Microsoft's Project Natick has pushed the boundaries of modular data center design by exploring the possibility of underwater data centers. These sealed, modular units leverage natural cooling from the ocean, potentially reducing energy consumption for cooling systems. While still in the experimental stage, this concept demonstrates the potential for modular designs to adapt to unconventional environments and utilize natural resources for improved efficiency.

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The Datacube / FFBK Architects. Image Courtesy of FFBK Architects

As the data center industry continues to grow, projections from architecture firm Gensler paint a picture of a sector ripe for expansion. By 2030, spending is anticipated to reach $49 billion, stressing the role of data centers in an interconnected world. As these facilities become visible and integral parts of our built environment, unlike their precedents, architects are rising to the opportunity of creating structures that are efficient, secure, visually striking, and contextually appropriate.

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Telehouse North Two / Nicholas Webb Architects. Image © Tom Ravenscroft
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Belvedere Data Centre / Scott Brownrigg. Image © Scott Brownrigg

Claire Dowdy, co-curator of the Roca London Gallery's 2022 exhibition that explored the design of data centers, observes, "It's time we thought of data centers as a peculiar, and peculiarly challenging, new building typology." The future of data center architecture lies in this balance between form and function, where the demands of digital infrastructure are met with novel design solutions. With continued reliance on digital technologies, the architecture of data centers - from how they are designed to where they are located - will have a ripple effect on urban and rural landscapes. In doing so, they redefine society's relationship with the physical embodiments of the digital world.


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Cite: Ankitha Gattupalli. "Evolution of Data Center Design: Modular Construction, Sustainable Architecture and Eclectic Form" 02 Dec 2024. ArchDaily. Accessed . <https://www.archdaily.com/1024222/evolution-of-data-center-design-modular-construction-sustainable-architecture-and-eclectic-form> ISSN 0719-8884

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